{"id":2967,"date":"2023-01-04T14:50:35","date_gmt":"2023-01-04T14:50:35","guid":{"rendered":"https:\/\/solardapena.com\/solar-da-pena-renews-its-image\/"},"modified":"2023-09-08T15:25:20","modified_gmt":"2023-09-08T15:25:20","slug":"solar-da-pena-renews-its-image","status":"publish","type":"post","link":"https:\/\/solardapena.com\/en\/solar-da-pena-renews-its-image\/","title":{"rendered":"Solar da Pena renews its image"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2967\" class=\"elementor elementor-2967 elementor-290\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71893708 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"71893708\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18bbc472\" data-id=\"18bbc472\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28404428 elementor-widget elementor-widget-wd_title\" data-id=\"28404428\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-wrapper set-mb-s reset-last-child wd-title-color-default wd-title-style-default wd-title-size-medium text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xl\">Innovate with respect for tradition<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e8c5fe elementor-widget elementor-widget-wd_text_block\" data-id=\"48e8c5fe\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<em>Modernizing the image of a brand with centuries of history is a task of enormous responsibility and requires immense respect for its history, its people and the territory in which it operates.<\/em>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38b8ad color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"e38b8ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"text-larger\">Solar da Pena decided to move forward with the rebranding of its institutional image with a view to modernizing the brand and repositioning its wines. The new image, which blends tradition with contemporaneity, aims to perpetuate a remarkable name whose foundation dates back to the mid-14th century and which works passionately to create Vinho Verde of unquestionable quality.<\/p>\n<p class=\"text-larger\">The rebranding carried out not only allows an effective introduction of new wines to the Solar da Pena portfolio, but also standardizes the company&#8217;s various areas under the same identity: wines, agro-tourism accommodation, events and wine tourism experiences.<\/p>\n<p class=\"text-larger\">The new identity also brings with it the new slogan \u201cBorn from history&#8230; to remain in memory\u201d with the aim of projecting the future honoring the rich history and legacy of the place. Three colors were used whose combination conveys the values of Solar da Pena: the strength and sobriety of black; the tranquility and light of white; and the elegance and nobility of gold.<\/p>\n<p class=\"text-larger\">Welcome to a new chapter in the history of Solar da Pena.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovate with respect for tradition Modernizing the image of a brand with centuries of history is a task of enormous<\/p>\n","protected":false},"author":2,"featured_media":2280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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